MMTC 18 – Humans x AI: Innovating your marketing by enhancing your brand's empathy
December 10th, 6PM at TheMerode
How can you innovate in your marketing today to become one of the most successful brands? One thing is certain: you can only achieve this by combining the power of AI with human know-how.
WHAT IS IT ALL ABOUT?
Building customer relationships has always been the key to success. Today, mastery of emerging technologies, with AI as the keystone, means you can deliver hyper-personalised content to every customer, exactly where they are, when they need it and whatever the touchpoint.
To achieve this goal, it is essential to use vast lakes of user data to deeply, fully, completely understand consumers, develop a solid brand identity and train the AI.
This evolution also requires teams to adapt their skills, just as it entails profound changes in the relationships between brands and their partners.
WHY ATTEND?
Our debate will address the most promising technological avenues, and the essential spirit of innovation needed to implement winning marketing strategies. Our speakers will also discuss the impact of AI from an organisational point of view, as well as consumer perceptions of these technologies.
The discussion will be led by three personalities who are fully committed to these issues: Iva Filipovic, Senior Experience Consultant, Emakina (an EPAM Company), José Fernandez, Chief Customer Experience, Marketing & Digital Officer, D'Ieteren and Ivanel Pérez Bolívar, Experience Design Director & Design Strategist, Emakina (an EPAM Company).
WHO SHOULD ATTEND?
This edition is aimed at all marketers interested in innovation and the ways in which it can be activated to boost their strategies.
The MM Tech Club propose a moment of inspiration with key players, a convivial atmosphere and a truly interactive debate dynamically animated by our moderator Alain Heureux.
December 10th, 6pm, The Merode, Brussels.
Parking : Sablon-Poelaert (Bruxelles)
Public transport : Metro lines 2 and 6, Tram 8, 92, 93, 97, Bus 33
Price : 85€ excl. VAT for a MM Member
Price : 99€ excl. VAT for a non Member
If you are interested in participating in several MM Tech events, we invite you to take a look at our different MM Tech packs (reserved to MM members).