Digital Asset Management
Global Brands, Local Markets: How to Manage Digital Assets Effectively
In an era where global marketing organisations manage more brands, more markets and more content than ever, digital asset management has become a strategic bottleneck as much as an operational one. Speed, consistency and local relevance now have to coexist and getting that balance wrong costs both time and brand equity.
WHAT IS IT ALL ABOUT?
This edition of the MM Tech Club explores how international advertisers can produce, adapt and distribute creative assets at scale without losing control over brand guidelines. How should global consistency be balanced against local creative freedom? Which processes, tools and governance models actually speed up time-to-market while keeping brand integrity intact? And how can teams across markets collaborate effectively when managing assets at this scale?
By combining advertiser, media and agency perspectives, this session will offer concrete insights into building digital asset management strategies that are both efficient and brand-safe, at an international scale.
๐คOUR SPEAKERS
To address these challenges, this edition brings together experts with complementary perspectives:
Luc Van Wichelen, Consumer Experience & Media Lead, Northern & Western Europe, Mondelฤz
Bringing the advertiser's perspective on managing brand consistency and media performance across a wide footprint of European markets.
Matthieu Vercruysse, Chief Transformation Officer, Publicis Groupe
Bringing an agency transformation lens to the panel, Matthieu will address the operational realities of governance and workflow in multi-market setups. Attendees will gain key insights on scaling digital assets seamlessly across global and local teams.
A third expert from Rossel Advertising (to be announced soon).
๐ฌWHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Club, bringing together senior marketing and data leaders to share concrete insights and real-world experiences on one of today’s most critical marketing challenges.
Expect a truly interactive discussion moderated by Luigi Sementilli, followed by drinks and networking in an elegant setting, with catering by JML (Jean-Michel Loriers).
PRACTICAL INFORMATION:
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Date & Time
October 13, 6:00 PM – 9:00 PM
๐ Location
TheMerode, Place Poelaert 6, 1000 Brussels
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ฟ Parking
Sablon-Poelaert
๐ Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
๐ถ Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
๐ Contact
Sélim Hamzaoui – selim@mm.be