MMTC-17 - Hit or Skip: YouTube's Kids Content in a Compliant World
November 12th, 6PM at TheMerode
Online Video (OLV) consumption is growing steadily among all audiences, including kids. This is an audience that is challenging to manage in the new Digital Services Act era, both in terms of legislation and targeting. Many advertisers also want to avoid sending minors unsuitable advertising messages.
WHAT IS IT ALL ABOUT?
To address the issue of advertising to these young audiences, we welcome Gordy Pleyers, PhD, professor at the Louvain School of Management (LSM), who will share his expertise on the trends identified in a wide range of scientific studies that demonstrate the popularity of YouTube with this audience and its perception of advertising.
He will be joined by Jovana Grujičić, Director of Client Solutions EMEA at Channel Factory, who will detail the available options to avoid sending inappropriate messages—such as those for alcohol, cars, insurance, etc.—to content made for kids, thereby preventing wasted budgets on the wrong audience. What are the best ways to target these contexts on YouTube while staying within the regulatory framework?
And Benjamin Sekkai, CMO at Stellantis, will advise what advertisers need to pay attention to.
WHO SHOULD ATTEND?
This debate is aimed at brand managers, their creative partners, and media agency experts who want to target kids’ content, as well as any brand looking to act ethically by avoiding these types of content.
WHY ATTEND?
Access exclusive scientific studies, enjoy a moment of inspiration with key industry players, and participate in a truly interactive debate, dynamically moderated by Alain Heureux, in a convivial atmosphere.
November 12, 6pm, The Merode, Brussels.
Parking : Sablon-Poelaert (Bruxelles)
Public transport : Metro lines 2 and 6, Tram 8, 92, 93, 97, Bus 33
Price : 85€ excl. VAT for a MM Member
Price : 99€ excl. VAT for a non Member
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