Local Media and Global Platforms: The Challenge of Relevance, Audiences and Revenues
🎯WHAT IS IT ALL ABOUT?
More and more people get their news from social media, and global platforms continue to drain advertising budgets once invested in local media. As Belgian publishers face an existential crisis, they must innovate to maintain their economic balance and uphold journalistic integrity, particularly in a world increasingly dominated by "alternative facts" and fake news.
How can local media regain control over their audience relationships, especially among younger generations? What strategies are proving effective in growing loyal audiences and securing advertising revenues? What role should advertisers and policymakers play in safeguarding a diverse, high-quality media landscape?
🎤OUR GUEST SPEAKERS:
To explore these critical questions, this MM Tech club brings together three major voices:
- Peter Quaghebeur, CEO of Mediafin, publisher of De Tijd and L'Echo
- Hugues Rey, CEO of Havas Belgium
- Mathieu Michel, Federal MP, entrepreneur and former Secretary of State for Digitalisation
Expect a powerful and honest discussion about media, democracy, economic sustainability, and the resopnsibilities of the advertising ecosystem.
💬WHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Business Club with key industry leaders and a truly interactive debate moderated by Alain Heureux. After the session, stay for drinks and networking with peers from across the media, marketing, and political worlds.
📌PRACTICAL INFORMATION:
📅 Date & Time
January 21st, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact jeanvianney@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact jeanvianney@mm.be
📞 Contact
Patrick Steinfort – patrick@mm.be