Digital Sovereignty & Cybersecurity
A New Priority for Marketers
WHAT IS IT ALL ABOUT?
Digital technologies are now at the core of modern marketing, enabling data-driven strategies, automation and advanced personalisation. However, this growing reliance on digital ecosystems raises critical questions around digital sovereignty and cybersecurity.
Data breaches, ransomware attacks and cyber incidents are increasing at an unprecedented pace, with severe consequences for companies: operational disruption, financial losses and long-lasting damage to brand reputation and customer trust. In parallel, the international geopolitical context is accelerating the need for European organisations to regain control over their data, infrastructures and digital choices.
Digital sovereignty and cybersecurity are no longer purely technical issues; they have become strategic imperatives for all businesses. For marketing teams in particular, the challenge lies in balancing performance, innovation and customer engagement with security, compliance and long-term independence from global platforms and technologies.
This 30th edition of the MM Tech Club will explore what digital sovereignty really means in today’s geopolitical and regulatory environment, and why all companies operating in Europe must comply with strict regulations such as GDPR, NIS2 or the DSA—even when they are not fully aware of their obligations.
🎤OUR GUEST SPEAKERS
To address these challenges, this edition brings together experts with complementary perspectives: Sébastien Scarmure, Group Chief Information Officer at Elia, will share the viewpoint of a large organisation dealing with governance, risk management and critical infrastructure protection; Benoit Delisse, VP Product at Actito, will focus on the implications for marketing technologies, customer engagement platforms and data-driven strategies; Gaëtan Desclée, CEO of Nexova, will provide a cybersecurity specialist’s insight into current threats, attack scenarios and operational resilience. The legal framework, compliance requirements and liabilities companies face in today’s European regulatory environment will also be addressed as a key part of the discussion.
💬WHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Club with key industry leaders and a truly interactive debate moderated by Luigi Sementilli. After the session, stay for drinks and networking with peers from across the ecosystem.
PRACTICAL INFORMATION:
📅 Date & Time
March 17th, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be