Digital Sovereignty & Cybersecurity
A New Priority for Marketers
WHAT IS IT ALL ABOUT?
Digital technologies are now at the core of modern marketing, enabling data-driven strategies, automation and advanced personalisation. However, this growing reliance on digital ecosystems raises critical questions around digital sovereignty and cybersecurity.
This edition of the MM Tech Club aims to highlight why controlling data, technologies and platforms has become a strategic priority for marketing teams. In a context marked by a sharp increase in data breaches and cyberattacks, protecting customer data is no longer just a technical or legal issue, but a key driver of trust, performance and brand reputation. Marketers must also navigate an increasingly complex regulatory landscape, particularly in Europe, which directly impacts data collection, activation and collaboration practices.
At the heart of this session, we are honoured to welcome Sébastien Scarmure, Group Chief Information Officer at Elia. His presence offers a rare opportunity to gain first-hand insights from a senior leader operating at the intersection of critical infrastructure, cybersecurity and large-scale digital governance — a perspective seldom accessible to marketing audiences.
He will be joined by Benoit Delisse, VP Product at Actito (part of Ibexa). Benoit will share a product and marketing-driven perspective on how organisations can activate customer data responsibly, balancing performance, compliance and long-term trust.
Completing this exceptional panel, we are also pleased to welcome Gaëtan Desclée, CEO of Nexova. With a strong focus on cybersecurity and data protection, he will share a pragmatic, executive-level perspective on today’s threat landscape and what it truly means for organisations to secure their digital ecosystems in an increasingly exposed environment.
Bringing together senior leadership from critical infrastructure, marketing technology and cybersecurity, this session offers a rare and privileged opportunity to confront strategic, technical and business realities through a truly cross-disciplinary lens.
An inspiring evening in the prestigious setting of TheMerode Club with key industry leaders and a truly interactive debate moderated by Luigi Sementilli, a multilingual host, seasoned moderator and public-speaking coach who brings authentic, inspiring dialogue and positive energy to every stage.
Join us to decode the challenges of digital sovereignty and cybersecurity — and to build marketing strategies that are both innovative, resilient and future-proof.
PRACTICAL INFORMATION:
📅 Date & Time
March 17th, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be