Data Centralisation
Turning Fragmented Data into Marketing Impact
In an ecosystem where data often remains scattered across CRMs, media platforms, analytics tools, e-commerce systems and external partners, how can companies build a unified, reliable and actionable view of their data to improve marketing performance and drive tangible business impact?
WHAT IS IT ALL ABOUT?
This session will explore how advertisers can centralise, structure and harmonise data from multiple sources to gain a deeper understanding of their customers, deliver more relevant experiences and turn fragmented data into actionable marketing intelligence.
🎤OUR SPEAKERS
Bruno Dierickx, VP Customer Propositions at STIB-MIVB, will bring the advertiser’s perspective, sharing the challenges and opportunities involved in leveraging data to enhance customer propositions and meet business objectives.
Umberto Giuliani, RVP – Western Europe | Specialist Sales at Mastercard Dynamic Yield, will offer the perspective of a technology consulting player at the intersection of data, marketing and business, exploring how a unified view of data can enable more personalised customer experiences and deliver measurable results.
Fabian Van De Wiele, CEO of Clicktrust, will share a performance marketing perspective, addressing the challenges of connecting fragmented data sources, improving measurement and turning data into more effective marketing decisions.
Aline Gervasi, VP Sales Belgium at Locala, will bring valuable insight into how mobility signals, location-based insights and local media data can be integrated into a unified layer of marketing intelligence. Her contribution will explore how these data sources enrich audience understanding, inform marketing decisions and enable more relevant media activation by connecting local realities with advertisers’ performance objectives.
By bringing together four complementary perspectives — advertiser strategy, technology and personalisation, performance marketing, and geospatial intelligence — this session will explore how to turn fragmented data into tangible drivers of smarter decision-making and stronger marketing performance.
💬WHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Club with key industry leaders who will share practical insights and real-world experiences. And a truly interactive debate moderated by Luigi Sementilli. The evening will continue with drinks and catering by Jean-Michel Loriers (JML) in the elegant setting of TheMerode.
PRACTICAL INFORMATION:
📅 Date & Time
November 17, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be