Name: MAM FORUM 2026
Start: 2026-11-23T16:00:00+01:00
Location: TheMerode

MAM FORUM 2026

23 November | TheMerode, Brussels

The Mobility & Automotive Marketing Forum (MAM Forum) is a sectoral event connecting brands, agencies, and partners in the mobility and automotive space.

Senior executives and thought leaders will gather for two high-level panels & one keynote covering policy, marketing, and innovation, followed by an aperitif and networking.

Program Highlights

KEYNOTE | THE FUTURE OF AUTOMOTIVE BY AI KEYNOTE (BY AIDOPTION)

Discover how autonomous driving could shape safer, smarter mobility with Aidoptation, a Belgian technology company born out of the Indy Autonomous Challenge. With an engineering team that achieved 318 km/h in a driverless Maserati, Aidoptation brings expertise from autonomous racing to highway driving. The team will explore what these technologies could mean for the automotive industry, customer expectations and trust in tomorrow’s mobility.Its impressive partner network includes NVIDIA, Amazon (AWS), Bridgestone, Cisco, Continental and Ethias and many others.

PANEL CUSTOMER EXPERIENCE PANEL | WINNING TRUST IN A CHANGING MOBILITY MARKET (WITH RENAULT, BYD & OTHERS ON STAGE)

How does the mobility ecosystem build trust, communicate innovation and meet evolving expectations across the customer journey? This panel brings together complementary industry perspectives, from manufacturers to dealers and beyond. Moderated by Pieterjan Huyghe from AMI, an agency specialising in automotive.

KEYNOTE | THE THREE BODY PROBLEM: KEEPING A MOBILITY PERSONALITY WHEN PLATFORMS, PERCEPTIONS AND PHYSICS ALL PULL IN DIFFERENT DIRECTIONS

In a world where cars are becoming software platforms, public expectations of mobility are shifting, and competition for consumer preference is fiercer than ever, how can automotive brands maintain a distinct identity?

Drawing on his observations of driverless taxis in Austin and the evolving mobility landscape, Danny Devriendt will explore why technology alone is not enough to make people choose a brand. His keynote examines how core values, brand pride and a strong sense of identity can help mobility brands stay relevant in a rapidly changing industry.

FIRE SIDE CHAT WITH THE MINISTER OF MOBILITY (ELKE VAN DEN BRANDT) | THE FUTURE OF MOBILITY
A conversation with a key figure shaping the future of mobility in Brussels, moderated by Griet Byl.

LEADERSHIP & TRANSFORMATION PANEL | LEADING THE SHIFT (WITH D'IETEREN, FEBIAC & OTHERS ON STAGE)
How industry leaders navigate the mobility budget, electrification and evolving business models.