Advertisers interested in learning what OOH can do for their their brand and media mix should attend this event. We will be covering billups' industry first capabilities, such as cookieless measurement and carbon compensation. The question becomes, why wouldn't an advertiser attend?! - Dr. Stephanie Gutnik, Global Chief Strategy Officer at billups

To misquote a Greek philosopher, “the only constant in OOH is change”. And change is accelerating. New creative techniques, new technologies, new innovations in AI, mobile and data are your new weapons in the battle for effectiveness and attention. If you're not aware of and using the latest techniques, it's easy to fall back into the crowd while watching your competitors take the spoils. You owe it to your clients and to your customers to stay on top of the latest innovations and here's the perfect opportunity. - Dino Burbidge,  Innovation Consultant at Dinova

"Creative effectiveness has set the industry on fire because it's literally magic, it's how we make the same media Euros work harder to grow our businesses. The issue is - out of home has been left out of this fantastic movement.  Recently, I revealed that 7 out of 10 OOH ads don't work. Well, at this event I will reveal how to finally fix that. How to make 'Posters The Work.'" -  Andrew Tindall, Senior Vice President  - Global Partnerships at System 1

"In today’s dynamic advertising landscape, precision is paramount. With Adsquare's Movement Prediction Engine, we provide advertisers the ability to reach their ideal audiences with unmatched accuracy, ensuring their message resonates at the perfect moment and location. Partnering with Billups allows us to offer an unparalleled OOH experience, making campaigns more impactful and successful."