MAM FORUM 2025
24 November – TheMerode, Brussels
The Mobility & Automotive Marketing Forum (MAM Forum) is a new sectoral event connecting brands, agencies, and partners in the mobility and automotive space.
Senior executives and thought leaders will gather for three high-level panels covering policy, marketing, and innovation, followed by a walking dinner and networking.
Program Highlights
Panel 1 : Innovation in Mobility: From Product to Customer Experience
Innovation remains the beating heart of mobility. From the safety of electrified vehicles to driver-assistance technologies, connectivity, and intelligent design — brands are doubling down on creativity to turn product performance into a lasting competitive advantage.
This panel will spotlight those who are reinventing mobility by putting technology at the service of the customer.
How does a technical innovation become a distinctive marketing experience? How do safety, reliability, and comfort now fuel brand relationships? A conversation to explore how engineering and marketing come together to create the mobility of tomorrow.
Speakers:
- Guillaume Lemercier, Marketing Director Renault Belux
- Frank van Gool, CEO, Febiac
- Speaker to be confirmed
Panel 2 – Local Engagement, Global Brands — How Automotive Players Navigate the Shift
In an industry where global brands dominate but local audiences decide, automotive marketing faces a unique challenge: staying relevant everywhere, while speaking meaningfully to each market.
This panel brings together leading marketers and brand builders from the automotive sector to explore how international strategies are being redefined by local culture, regulation, and customer expectations.
How can global brands maintain consistency while adapting to local insights? What role do sustainability, digital storytelling, and customer experience play in shaping a new generation of automotive marketing?
A conversation on how leading players balance global vision with local engagement — and turn this balance into a competitive edge.
Speakers:
- José Fernandez, CMO, D’Ieteren
- Ewoud van der Heyden, Marketing Director, BMW Group Belux
- Benjamin Sekkai, CMO Director, Stellantis Belux
Panel 3 : Leadership Roundtable: The Future of Belgian Mobility
The way Belgians move is evolving — reshaping not only our cities but also the daily lives of those living outside them. From urban centers with growing public transport networks to rural and suburban areas where access remains limited, mobility is a matter of inclusion and opportunity.
This roundtable brings together Belgium’s key leaders to explore one essential question: how can we design a mobility system that truly works for everyone?
How can innovation, infrastructure, and collaboration between public and private players make transportation more accessible, sustainable, and centered on user needs — whether you live in Brussels or in the Belgian countryside.
Speakers
- Georges-Louis Bouchez, President of MR
- Elke Van den Brandt, Minister of Mobility, Public Works & Road Safety, Brussels-Capital Region
- Benoît Gilson, CEO, Infrabel
Forum Program
16:00 – 16:30 Welcome
16:30 – 16:45 Opening remarks by Principal Partners
16:45 – 17:45 Panel 1 - Innovation in Mobility: From Product to Customer Experience
17:45 – 18:45 Panel 2 - Local Engagement, Global Brands — How Automotive Players Navigate the Shift
18:45 – 19:00 Break
19:00 – 20:00 Panel 3 - Leadership Roundtable: The Future of Belgian Mobility
20:00 – 21:30 Walking dinner & networking
MAM Forum Ticket Prices
1 TICKET MAM FORUM - Members of Media Marketing: €199 exl. VAT
1 TICKET MAM FORUM - non-members of Media Marketing: €349 exl. VAT
(more than 2 tickets, contact us directly for corporate group discount)