Omnichannel in Programmatic Advertising: The rise of DOOH and Audio
March 19th, 18h at TheMerode
Communication channels are becoming increasingly digital, and advertising campaign management tools such as DSPs and SSPs are adapting to deliver omnichannel campaigns.
Today, out of home and audio are the new opportunities for effectively reaching an ever-wider audience with increasingly creative, holistic and targeted campaigns.
Our three guests, Aline Gervasi, Managing Director of Hawk, Simon De Pauw, Digital Media Manager at D'Ieteren, and Wouter Vandenameele, Chief Digital Officer at Wavemaker, will be discussing the opportunities offered by omnichannel programmatic advertising.
WHAT IS IT ALL ABOUT?
The debate will focus on the notion of omnichannel programmatic advertising, the current advent of programmatic Digital Out Of Home (pDOOH) and Digital Audio, and the outlook for the future.
How should we approach this omnichannel approach, what is its current potential and future prospects, and what channels will be available in the future? And how effective are they?
WHO SHOULD ATTEND?
All players in the advertising sector interested in the evolution of digital advertising, programmatic and how to take advantage of this multiplication of channels.
WHY ATTEND?
A moment of inspiration with key players, a convivial atmosphere, a truly interactive debate animated by our moderator Alain Heureux.
March 19th, 6pm, The Merode, Brussels.
Parking : Sablon-Poelaert (Bruxelles)
Public transport : Metro lines 2 and 6, Tram 8, 92, 93, 97, Bus 33
Price : 85€ excl. VAT
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