Bridging Man and Machine for a Creative Future
May 14th, 6PM at TheMerode
How disruptive is AI in the Marketing Ecosystem? Creativity has been seen as a core human skill. Can we still assume this as a statement? Or are the necessary skills for this industry totally shifting towards roles that are mastering the AI and data opportunities, assuming that data is becoming the new “creative gold”?
Will the creative teams in the future be composed of engineers together with philosophers? And how open is the advertising industry on this paradigm shift with embracing upskilling?
Three point-of-views will be heard in this debate: the one from a philosopher, Luc de Brabandere (Cartoonbase, Solvay, BCG), the one from a creative yet very tech savvy, Kris Hoet (Warped), and the one from an active life-long-learner promoter, Béatrice de Mahieu (BeCode).
WHAT IS IT ALL ABOUT?
This panel discussion would delve into various aspects such as stimulating proper usage of AI, enforcing human skills, assessing current skill levels, identifying future talents, overcoming resistance to new technology, implementing lifelong learning perspectives, addressing cultural differences between engineering and creative profiles, the role of data in creativity, the potential of Generative AI as a creative assistant or concept creator, and the impact on creative and art director jobs.
WHO SHOULD ATTEND?
This debate is aimed at all the players in this new creative equation, in agencies, Creative and Art Directors, Copywriters, Strategists, in brand’s marketing departments, CMOs, Brand managers, Human Resources managers, producers and suppliers of creative services, not forgetting technology experts..
The debate will provide all these players with a clear vision of the challenges and opportunities of this new era.
WHY ATTEND?
A moment of inspiration with key players, a convivial atmosphere, a truly interactive debate dynamically animated by our moderator Alain Heureux.
May 14h, 6pm, The Merode, Brussels.
Parking : Sablon-Poelaert (Bruxelles)
Public transport : Metro lines 2 and 6, Tram 8, 92, 93, 97, Bus 33
Price : 85€ excl. VAT
If you are interested in participating in several MM Tech events, we invite you to take a look at our different MM Tech packs.