MMTC 16 – SHAPING THE FUTURE OF DIGITAL RETAIL MEDIA
October 15th, 6PM at TheMerode
Retail media is booming, particularly its digital component. The projections for advertising investment in this segment - $165 billion by 2025 - are impressive, and the players are positioning themselves, developing their offerings and their technologies.
WHAT IS IT ALL ABOUT?
Retail media is based on the wealth of first-party data collected by retail players. Buying behaviour, purchase typology and consumer profiles are all relevant information for deploying relevant and effective advertising campaigns on retailer media and beyond, based on the principle of audience extension. The use of this data also provides an accurate measure of campaign performance.
What are the key factors in digital retail media? What are the requested technologies? How to manage the data? What potential in Belgium? What are the obstacles and opportunities?
To shape the future of digital retail media, map out the Belgian scene, its development and potential, we have invited a panel of sector experts, Olivier Degrez (Media Marketing Delhaize/MMD, Director), Elodie Usai (Head of eCommerce, GroupM Belgium) and Jorn Zwetsloot (Lead Advertising & Business Operations, AD Retail Media - Ahold Delhaize).
WHY ATTEND?
A moment of inspiration with key players, a convivial atmosphere, a truly interactive debate dynamically animated by our moderator Alain Heureux.
October 15, 6pm, The Merode, Brussels.
Parking : Sablon-Poelaert (Bruxelles)
Public transport : Metro lines 2 and 6, Tram 8, 92, 93, 97, Bus 33
Price : 85€ excl. VAT for a MM Member
Price : 99€ excl. VAT for a non Member
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