The programme for this twentieth edition of the MM Tech Club looks at the changing digital landscape and its impact on advertising spend.
WHAT IS IT ALL ABOUT ?
The digitalisation of the media is fragmenting audiences and changes the split of advertising investment. Linear TV is losing ground to streaming, the development of DOOH is opening up new opportunities, the popularity of podcasts is growing, and the introduction of Retail Media offers is attracting the attention of advertisers looking for efficiency in a world without third-party cookies.
- Does audience fragmentation call into question the omnipotence of social networks and their walled gardens?
- Is omnichannel an opportunity to stay in touch with consumers?
- Is the Open Web a new Eldorado for advertising investment?
- Which targeting alternatives should be favoured in the face of the disappearance of third-party cookies?
WHY ATTEND ?
In the prestigious setting of TheMerode Business Club, our three leading experts will share their respective points of view on these questions and help you to identify the future of digital advertising investment in this dynamic landscape.
- Coralie Dalcq, Media, Influence & Sr Brand Communications Manager, Alken-Maes
- Matthieu Reol, Business Development Director FR & BE, The Trade Desk
- Megane De Bondt, Head of Digital, Trading, GroupM
The debate, moderated by Alain Heureux, will also give the floor to participants for a truly interactive and dynamic exchange.
WHO SHOULD ATTEND?
This edition is aimed at all players in the advertising ecosystem, whatever their level of experience. The interactive aspect of the MM Tech Club gives participants a voice, encouraging them to take part in the debate and continue the discussion afterwards.
The second part of the evening is another opportunity to continue the discussion over a drink while sampling the creative culinary offerings of Laurier catering.
A real moment of conviviality and sharing to further enrich the experience.
WILL YOU JOIN US?
Don't miss this opportunity to enhance your knowledge and expand your network.
We look forward to seeing you there.
If you are interested in participating in several MM Tech events, we invite you to take a look at our different MM Tech packs (reserved to MM members).
