This third MM Tech Club of the year looks at the very heart of marketing operations: data!
WHAT IS IT ALL ABOUT ?
Data is often referred to as the new oil of the 21st century. Yet, for marketers, it remains both a priceless asset and a constant challenge. Essential for acquiring new customers, retaining existing ones, and driving growth, data is elusive and ever-evolving.
From ancient times to today, those who master data gain a decisive competitive advantage. Modern technologies now enable us to process vast amounts of information, but these tools are only as effective as the strategy, objectives, and operational framework behind them.
That’s why this edition of the MM Tech Club brings together three leading experts who will guide you through the essential pillars of data-driven marketing success:
- Crafting robust acquisition strategies within a complex regulatory environment
- Selecting the best channels for customer acquisition, retention, and growth
- Aligning internal teams: Customer Service, Sales and Marketing
- Leveraging the right technologies to ensure seamless data flow across departments
WHY ATTEND ?
In the prestigious setting of TheMerode Business Club, three leading experts will share their insights and practical experiences to help you build a strategic, organizational and technological framework that you can implement the very next day.
- Calixte des Lauriers, CMO, Yago
- Johnny MUKUTA MENSAH, Regional Sales Director, Actito
- Siegert Dierickx, Co-Founder & Managing Partner, MultiMinds
The debate, moderated by Alain Heureux, will as usual give the floor to participants for a truly interactive and dynamic exchange.
WHO SHOULD ATTEND?
This edition is aimed at all players in the marketing ecosystem, whatever their level of experience. The interactive aspect of the MM Tech Club gives participants a voice, encouraging them to take part in the debate and continue the discussion afterwards.
The second part of the evening is another opportunity to continue the discussion over a drink while sampling the creative culinary offerings of Laurier catering.
A real moment of conviviality and sharing to further enrich the experience.
WILL YOU JOIN US?
Don't miss this opportunity to enhance your knowledge and expand your network.
We look forward to seeing you there.
If you are interested in participating in several MM Tech events, we invite you to take a look at our different MM Tech packs (reserved to MM members).
