How to unlock the power of gaming in marketing actions ?
WHAT IS IT ALL ABOUT ?
The world of video games is experiencing spectacular growth: on consoles, PCs or mobiles, games appeal to all generations. From casual gaming to AAA blockbusters, via e-sport competitions in arenas packed with fans, this ecosystem is teeming with opportunities for brands.
What makes this universe so powerful? The extraordinary level of engagement among its users. A godsend for advertisers looking for new ways to reach increasingly volatile and sometimes hard-to-reach targets.
This MM Tech Club takes you on a journey into the world of gaming, exploring its codes and its advertising potential through different channels such as Twitch, YouTube Games, In Game, e-sport events, etc.
To explore this potential, we have invited Matthieu Py (Azerion), a video games fan and expert in the field, who will take us through the different dimensions of this fascinating universe, of which he knows every facet; Lisa De Bonnet (Havas Media), a passionate ambassador for gaming who, in particular, supports BNP Paribas Fortis bank in its video game experiences and Steven Verlinde (Engie), who will be sharing his experiences and his vision of the place of gaming in communication strategies.
WHY ATTEND ?
In the prestigious setting of TheMerode Business Club, our three leading experts will share their insights and experiences in the fascinating world of video game advertising.
- Matthieu Py, Sales Director, Azerion
- Lisa De Bonnet, Account Director, Havas Media
- Steven Verlinde, Campaign project leader, Engie
The debate, moderated by Alain Heureux, will as usual give the floor to participants for a truly interactive and dynamic exchange
WHO SHOULD ATTEND?
This debate is aimed at all marketers who want to explore new advertising horizons and master the basics of video game advertising. The interactive aspect of the MM Tech Club gives participants a voice, encouraging them to take part in the debate and continue the discussion afterwards.
The second part of the evening is another opportunity to continue the discussion over a drink while sampling the creative culinary offerings of Laurier catering.
A real moment of conviviality and sharing to further enrich the experience.
WILL YOU JOIN US?
Join us for an inspiring session that will give you the keys to intelligently activating the world of video games in your next marketing strategies.
We look forward to seeing you there.
If you are interested in participating in several MM Tech events, we invite you to take a look at our different MM Tech packs (reserved to MM members).
