Targeting
who will win the race?
In an ever-evolving digital advertising landscape, new targeting methods are emerging. Which paths are the most promising—and who will win the race?
WHAT IS IT ALL ABOUT?
The gradual disappearance of third-party cookies has opened the door to new targeting approaches in a digital environment that is more powerful, diverse, and multichannel than ever.
From the strategic importance of first-party data to the emergence of new identifiers, contextual and behavioural targeting methods now coexist to reach consumers at the right moment and through the right channel—be it the Open Web, Retail Media, Digital Audio, CTV or DOOH.
AI is further shaking up the landscape, bringing new innovations in both targeting precision and measurement capabilities.
- Which solutions are proving most effective?
- What technological standards must now be adopted?
- Will AI truly disrupt the rules of the game?
- Who, if any, will take the lead in this fast-paced race toward ever more precise, efficient, and ethical targeting?
To help you navigate this complex terrain, we’ve brought together three top experts for a unique panel discussion:
- Peter Wallace, General Manager, EMEA & JAPAC at GumGum, a pioneer in AI-powered contextual targeting
- Simon De Pauw, Digital Media Manager at D'Ieteren, who will share the perspective and strategies of a leading advertiser
- Ann-Sophie Libbrecht, Innovation Manager at Ads & Data, offering the vision of a multichannel media sales house
WHY ATTEND?
- A moment of inspiration with key industry leaders
- A unique opportunity to understand the forces at play and identify winning strategies in the post-cookie era
- A dynamic and interactive discussion moderated by Alain Heureux
- And of course, a relaxed and enjoyable evening of networking, featuring the creative culinary delights of Laurier catering
WHO SHOULD ATTEND?
All professionals in the media, marketing, and advertising ecosystem: advertisers, agencies, media, adtech, martech... Whether you're an expert or just curious, there will be plenty of insights and inspiration for everyone.
Held at TheMerode Business Club, this session promises not only sharp insights but also quality networking and culinary inspiration with drinks & bites by Laurier.