Data Clean Rooms: Buzzword or Fundamental Shift?
Beyond the Buzz: The Real Impact of Data Clean Rooms
WHAT IS IT ALL ABOUT?
As privacy regulations tighten and the need for secure data collaboration grows, Data Clean Rooms have emerged as a hot topic in the marketing and media world. But are they just the latest buzzword, or a real game-changer for the industry?
For this 29th edition of the MM Tech Club, we invite you to explore the present and future of data collaboration across two compelling sessions:
Part 1 – A Global Perspective
We are pleased to welcome Travis Clinger, International General Manager at LiveRamp, for a high-level conversation with Kevin Kielbaey, Head of LiveRamp Belgium, on the accelerating global adoption of Data Clean Rooms by leading advertisers. Together, they will also explore how artificial intelligence is shaping the future of secure and scalable data collaboration.
Part 2 – Data Collaboration in Belgium
Edouard DeWitte (Digital Solutions & Research Director, Rossel), Jochem Vermeiren (Initiative Lead User Data, Ads&Data), and Toon Coppens (Director Advertising Data & AI, DPG Media) will take the stage for a panel discussion focused on the Belgian market.
The discussion will explore the concrete data collaboration solutions currently available to brands and media agencies, while highlighting the main obstacles that still limit broader data sharing. The panel will also examine how the industry can collectively accelerate collaboration, the tangible benefits it can deliver, and the key frictions that persist within the Belgian ecosystem. Finally, the conversation will address a crucial question: why media agencies in Belgium have not yet taken a leading role in driving data collaboration forward.
WHY ATTEND?
Because Data Clean Rooms could redefine how we activate, measure, and optimize digital campaigns in a privacy-first world.
An inspiring evening in the prestigious setting of The Merode Business Club with key industry leaders and a truly interactive debate moderated by David Leisterh, Senior Advisor chez Growth Inc.
PRACTICAL INFORMATION:
📅 Date & Time
February 4th, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact jeanvianney@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact jeanvianney@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be