Balancing Brand and Performance
The CMO's New Equation
In an era where CMOs face mounting pressure to deliver measurable results, the balance between long-term brand building and short-term performance marketing has never been more critical and more complex. Data, technology and advanced targeting have pushed performance marketing to the forefront, while strong brands remain essential to drive preference, trust and sustainable growth.
WHAT IS IT ALL ABOUT?
This edition of the MM Tech Club explores how marketing leaders are redefining their strategies to meet profitability demands without compromising brand equity. How should budgets be balanced between brand and performance? How can KPIs reflect both short-term efficiency and long-term value creation? And how is the role of the CMO evolving in a marketing ecosystem increasingly driven by data and accountability?
By combining advertiser, media, adtech and agency perspectives, this session will offer concrete insights into how marketing leaders can rethink their strategies to drive both immediate results and long-term brand value.
🎤OUR SPEAKERS
To address these challenges, this edition brings together experts with complementary perspectives:
Marilyn Debisschop, Director Brand, Media & Marketing Communication, Telenet
With over 12 years of marketing experience at Telenet, Marilyn brings the advertiser’s perspective on how to build strong brands while delivering measurable business impact.
Romain Sirignano, Director Business Development Belgium, The Trade Desk
Strong expertise in data-driven advertising and programmatic strategy, offering a sharp perspective on how brands can effectively bridge brand building and performance — and bringing a platform-driven, future-facing lens to the debate.
Thibaud De Meester, Strategy Lead, DPG Media Advertising
A digital strategy specialist with strong media and marketing expertise, Thibaud helps brands navigate the evolving media landscape and maximise the effectiveness of their communication strategies.
Karel Goethals, CEO, Omnicom Media Belgium
Working with multiple brands across diverse industries, Karel will share how media agencies help clients balance long-term brand building with short-term results, leveraging data, media strategy and technology to drive growth across very different business contexts.
💬WHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Club with key industry leaders who will share practical insights and real-world experiences to help you better understand how to reconcile brand strategy and performance marketing in today’s complex media ecosystem. And a truly interactive debate moderated by Luigi Sementilli. The evening will continue with drinks and networking in the elegant setting of the club, with catering by JML (Jean-Michel Loriers).
PRACTICAL INFORMATION:
📅 Date & Time
April 21st, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be