Deploying AdTech Internationally
From Global Strategy to Local Execution
WHAT IS IT ALL ABOUT?
As advertisers expand internationally, selecting and deploying the right AdTech tools becomes a critical strategic challenge. Beyond technology choices, success depends on the ability to implement solutions consistently across markets while respecting local regulations, media ecosystems and consumer behaviours.
This MM Tech Club explores how brands can identify the most relevant AdTech platforms, design scalable yet flexible deployment models, and ensure smooth adoption across multiple countries, including the training and empowerment of both local and central teams. It will examine how to align skills, processes and governance to fully leverage these tools over time.
Join this interactive debate to gain practical insights into building robust, compliant and sustainable AdTech ecosystems supported by well-trained, future-ready teams.
🎤OUR SPEAKERS
To address these questions, we have invited three experts representing key perspectives across the value chain.
Estelle Bouvier (Global Media Manager at Decathlon) will bring the advertiser’s perspective and share concrete insights from an organization operating across numerous markets.
Eric-Alexis Fortier (Country Manager France & Belux at Innovid) will represent the infrastructure layer: ad serving, creative orchestration, measurement, governance, and everything required to ensure consistent and scalable execution across countries.
Teads will provide the omnichannel media activation and publisher ecosystem perspective, shedding light on how global media strategies are effectively translated into local market environments.
💬WHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Club, bringing together senior marketing and data leaders to share concrete insights and real-world experiences on one of today’s most critical marketing challenges.
Expect a truly interactive discussion moderated by Luigi Sementilli, followed by drinks and networking in an elegant setting, with catering by JML (Jean-Michel Loriers).
PRACTICAL INFORMATION:
📅 Date & Time
September 23, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be