Immersive Marketing: From Virtual Worlds to Real-Life Experiences
As virtual worlds, gaming platforms, and immersive technologies continue to grow, brands must rethink how they connect with their audiences, meeting them where they play, engage, and shop.
This edition of the MM Tech Club explores the new frontier of immersive marketing, where digital innovation meets physical experience.
🎯WHAT IS IT ALL ABOUT?
Video games are booming, and not just among gamers. Platforms like Roblox and Fortnite are captivating millions across generations, and new devices like smart glasses are paving the way for unprecedented experiences. Meanwhile, immersive storytelling is also taking over the physical world through interactive exhibitions, phygital brand activations, and experiential installations.
This evolving landscape, where virtual ecosystems and physical brand experiences converge, is reshaping how consumers engage with content. For brands, it presents a powerful opportunity to build relevance and emotional connection across both worlds.
This MM Tech Club will help you make sense of this immersive shift. From gaming environments to augmented reality, we’ll explore the strategic and technological opportunities now unfolding for marketers.
Our expert panel will showcase real brand activations from Belgium and abroad, reveal emerging technologies (such as connected glasses), and share actionable insights to help you integrate immersive experiences into your strategy, today and for the future.
🎤OUR GUEST SPEAKERS:
- Gaëlle Toussaint, Media & Innovation Manager, Samsung Electronics BeNeLux
She will share Samsung's perspective on immersive ecosystems, highlighting her experience and expectations as a brand seeking to capture consumer attention in both digital and physical immersive environments.
- Iva Filipovic, Senior Experience Consultant at Empathy Lab - EPAM
She will discuss why it’s important for brands to start creating experiences within virtual worlds and gaming environments, outline the options available today to begin building toward the immersive future of tomorrow, and talk about what forward-thinking brands are already doing to stay ahead.
- Emilien Eloy, Founding Partner at Spacefwd
Through inspiring local and global case studies, Emilien will highlight how brands like Adidas, PlayStation, Unicef, and Engie are leveraging gaming and immersive platforms to strengthen audience engagement and brand recall.
- Gérôme Vanherf, Managing Director at ikki
Gérôme will dive into the experience economy and show how immersive real-life events can be a powerful lever for creating lasting emotional connections between brands and their audiences.
💬WHY ATTEND?
- Understand how immersive marketing is transforming consumer engagement
- Discover real brand success stories from Belgium and beyond
- Gain exclusive insights into short- and mid-term immersive marketing trends
- Experience a lively, interactive, and inspiring evening with industry experts
🍸As always : networking & creative catering by Laurier
📌PRACTICAL INFORMATION
📅 Date & Time
December 16th, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€99 excl. VAT for non-members
📞 Contact
Patrick Steinfort – patrick@mm.be