Gaëlle Toussaint, Media & Innovation Manager at Samsung Electronics (BeNeLux)
Gaëlle will share Samsung’s perspective on immersive ecosystems, highlighting her experience and expectations as a brand seeking to capture consumer attention in both digital and physical immersive environments.

She will discuss why it’s important for brands to start creating experiences within virtual worlds and gaming environments, outline the options available today to begin building toward the immersive future of tomorrow, and talk about what forward-thinking brands are already doing to stay ahead.

Through inspiring local and global case studies, Emilien will highlight how brands like Adidas, PlayStation, Unicef, and Engie are leveraging gaming and immersive platforms to strengthen audience engagement and brand recall.

Gérôme will dive into the experience economy and show how immersive real-life events can be a powerful lever for creating lasting emotional connections between brands and their audiences.