From Data To AI Agents:
Unlocking The Next Frontier Of Marketing
WHAT IS IT ALL ABOUT?
At its core, data is not just about numbers, signals, or technologies.
Data is about people.
Behind every data point lies an individual with behaviors, expectations, and intentions. For marketers, the challenge is to better understand these individuals, anticipate their needs, and create meaningful interactions that drive real business impact.
Over time, this ambition has led to increasingly sophisticated data strategies. From collection in a privacy-first world to structuring, unification, and activation across channels, companies must now master a complex ecosystem where first-party data, retail media, omnichannel orchestration, and performance measurement have become key pillars of competitiveness.
Yet, as hyper-personalization becomes technically possible, new limits emerge. How far can brands go without becoming intrusive? How can they strike the right balance between precision, relevance, and trust?
This MM Tech Club invites you on a journey through the evolution of data — from personal data and customer understanding to today’s advanced activation models, and towards the emerging role of AI agents.
With the rise of AI agents, a new paradigm is taking shape, where interactions may increasingly happen between intelligent systems. What could this mean for marketing, commerce, and customer relationships?
🎤OUR SPEAKERS
To explore this journey, three complementary voices will share their perspectives :
Yannick de Bièvre I Executive Commercial & Marketing Director at Carrefour will bring the perspective of a leading retail player, where data is central to customer understanding, commercial performance, and retail media strategies.
Rob Hoekman I Head of CTO Office EMEA & Global Commerce Authority at Empathy Lab by EPAM
Coming from Amsterdam, Rob will provide a forward-looking vision of how commerce could evolve, from today’s data ecosystems to tomorrow’s AI-driven interactions.
FMCG Expert I Coming soon who will share her entrepreneurial approach to building a data-driven, customer-centric D2C model focused on value creation and long-term relationships.
💬WHY ATTEND?
An inspiring evening in the prestigious setting of TheMerode Club, bringing together senior marketing and data leaders to share concrete insights and real-world experiences on one of today’s most critical marketing challenges.
Expect a truly interactive discussion moderated by Luigi Sementilli, followed by drinks and networking in an elegant setting, with catering by JML (Jean-Michel Loriers).
PRACTICAL INFORMATION:
📅 Date & Time
May 12, 6:00 PM – 9:00 PM
📍 Location
TheMerode, Place Poelaert 6, 1000 Brussels
🅿 Parking
Sablon-Poelaert
🚇 Public Transport
Metro lines 2 & 6 | Tram 8, 92, 93, 97 | Bus 33
💶 Price
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€85 excl. VAT for MM members
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€149 excl. VAT for non-members
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€325 excl. VAT for MM members - bundle of 5 tickets (1 year validity), contact selim@mm.be
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€550 excl. VAT for MM members - bundle of 10 tickets (1 year validity), contact selim@mm.be
📞 Contact
Sélim Hamzaoui – selim@mm.be