Unleash the Full Potential of DOOH — 2025 Edition
June 17, 2025 | 12:00 – 18:30 | MIX Brussels
Digital Out-of-Home is evolving—fast.
Join us for the fourth edition of Unleash the Full Potential of DOOH, where industry leaders, technologists, and media thinkers come together to explore how data, AI, creativity, and innovation are shaping OOH advertising.
Hosted by billups, this half-day forum will offer a forward-looking perspective on what’s working today—and what’s next. Through curated keynotes, an expert panel, and purposeful networking, we’ll examine the real-world strategies redefining how brands connect with audiences across screens, spaces, and places.
What You’ll Experience
Keynote sessions led by voices defining the direction of (D)OOH, including:
- Benjamin Fishlock, Head of Client Strategy, Global Street Art – Why OOH?
- Alex Grieves, Head of Programmatic, billups – Exploring What’s Working (and Why) in Programmatic OOH Today
- Joris de Doncker, Revenue & Product Director, Clear Channel Belgium – The Belgian Shift to DOOH
- Phil Blondé, Award-winning OOH creator & Founder of OOH festival Antwerp On Air – OOH of the Day
- Elie Ben Aroch, Head of Product Data, JCDecaux Belgium – How to Increase the Impact of Your OOH Creatives Thanks to AI
- Pieter Jadoul, Media Director, AdSomeNoise - will give you insights about Samsung, flip the wave campaign who won a golden Amma
- Bobby Atanasov, Senior Media Specialist OOH, Expedia Group
Additional highlights include:
- A dynamic fireside chat between Sarah Sutton and Alex Grieves, moderated by Jos Van Campenhout
- In-depth discussions on creative optimisation, programmatic strategy, and attention-based measurement
- Fresh perspectives from a newly selected speaker lineup—distinct from previous editions
- Meaningful networking designed to connect marketers, media owners, agencies, brands, and tech partners
Why Attend?
The pace of change in DOOH is accelerating. If you’re a brand or agency seeking to better understand the role of OOH in an omnichannel world—or a media professional looking for smarter, data-informed solutions—this event is designed for you.
You’ll leave with a clear view of what’s possible, what’s measurable, and what’s coming next.
This is a curated event with limited availability—secure your place today
When? Tuesday, June 17, 2025 - 12:00 - 18:30
Where? MIX Brussels : Bd du Souverain 25/1, 1170 Watermael-Boitsfort, Belgium
Price: €240 (excl. vat)
Contact: Jos Van Campenhout, at jos.vancampenhout@billups.com