Unleash the Full Potential of DOOH — 2025 Edition
June 17, 2025 | 12:00 – 18:30 | MIX Brussels
Digital Out-of-Home is evolving—fast.
Join us for the fourth edition of Unleash the Full Potential of DOOH, where industry leaders, technologists, and media thinkers come together to explore how data, AI, creativity, and innovation are shaping OOH advertising.
Hosted by billups, this half-day forum will offer a forward-looking perspective on what’s working today—and what’s next. Through curated keynotes, an expert panel, and purposeful networking, we’ll examine the real-world strategies redefining how brands connect with audiences across screens, spaces, and places.
What You’ll Experience
- Keynote sessions led by voices defining the direction of (D)OOH, including:
- Sarah Sutton, Global Media Director, Oatly
- Benjamin Fishlock, Head of Client Strategy, Global Street Art
- Alex Grieves, Head of Programmatic, billups
- Joris de Doncker, Revenue & Product Director, Clear Channel Belgium
More speakers will be announced soon
- In-depth discussions exploring measurement, creative optimization, and programmatic
- Fresh perspectives from a newly selected lineup of speakers—distinct from last year.
- Meaningful networking designed to connect marketers, media owners, agencies, brands and tech partners
Why Attend?
The pace of change in DOOH is accelerating. If you’re a brand or agency seeking to better understand the role of OOH in an omnichannel world—or a media professional looking for smarter, data-informed solutions—this event is designed for you.
You’ll leave with a clear view of what’s possible, what’s measurable, and what’s coming next.
This is a curated event with limited availability—secure your place today
When? Tuesday, June 17, 2025 - 12:00 - 18:30
Where? MIX Brussels : Bd du Souverain 25/1, 1170 Watermael-Boitsfort, Belgium
Price: €240 (excl. vat)
Contact: Jos Van Campenhout, at jos.vancampenhout@billups.com