Agenda – Unleash the Full Potential of DOOH

12:00 – 13:45 | Reception Lunch & Registration

13:45 – 13:55 | Welcome – James McEwan, CEO EMEA, billups

13:55 – 14:25 | Benjamin Fishlock – Why OOH?

14:25 – 14:55 | Joris De Doncker – The Belgian Shift to DOOH

14:55 – 15:10 | Alex Grieves – Exploring What’s Working (and Why) in Programmatic OOH Today

15:10 – 15:40 | Coffee Break & Refreshments

15:40 – 16:10 | Pieter Jadoul – Flip The Way

16:10 – 16:40 | Philippe Blondé – OOH of the Day

16:40 – 17:10 | Elie Ben Aroch – How to Increase the Impact of Your OOH Creatives Thanks to AI

17:10 – 17:40 | Fireside Chat – Alex Grieves & Bobby Atanasov, moderated by Jos Van Campenhout

17:40 – 17:45 | Closing Remarks – James McEwan, CEO EMEA, billups

17:45 – 18:30 | Cocktail & Networking Reception